Many farmers struggle to get fair prices for their produce due to lack of transparent market information, exploitation by middlemen, and delayed payments. This reduces their income and discourages them from investing in quality inputs. Why this matters:Information Asymmetry: Farmers often don’t know current market rates for their crops. Middlemen Exploitation: Intermediaries take a large share, reducing farmers profits.Delayed Payments: Farmers sometimes wait weeks or months to get paid after selling.Market Access: Limited direct linkages to buyers restrict farmers to local, often low-paying markets.Studies show farmers receive only about 50-60% of the final consumer price on average. India has over 7000 Agricultural Produce Market Committees (APMCs) but many are inefficient. Government initiatives like e-NAM aim to address this, but adoption is uneven.