Digital inequality remains a significant barrier to inclusive economic growth in India, particularly affecting small businesses in rural areas. While urban enterprises increasingly leverage digital tools such as online marketplaces, digital payments, and data-driven marketing to expand their reach and efficiency, many rural and small-scale businesses continue to operate with limited or no access to such technologies., This gap is driven by multiple factors, including inadequate internet infrastructure, low digital literacy, lack of awareness about available tools, and affordability constraints. As a result, rural businesses struggle to access broader markets, optimize operations, and compete with digitally enabled urban counterparts. The absence of digital adoption also limits their ability to benefit from government schemes, financial services, and e-commerce platforms., Consequently, this digital divide not only restricts individual business growth but also contributes to wider economic disparities between urban and rural regions. Addressing this issue is critical to unlocking the full potential of small businesses, improving livelihoods, and ensuring more balanced and inclusive economic development across the country.